Naja Lingerie by Gina Rodriguez
Naja is bringing the change to the most in-demand area of the industry: bras and underwear. Naja introduces “Nude for All,” a range of seven colors that will appeal to all women. They experimented with makeup to create base tones for the seven colors, then increased it to 23 colors and created 23 different bra and pantyhose tints. To ensure it would match every skin tone, they advertised on Craigslist and social media for ladies to come in and try on the many shades until they found the best ones.
“Nude for All” was more than just a slogan; it is a movement and lingerie for all skin tones and real women rather than models. The advertisement contained a Silicon Valley software engineer for an electric car startup, a dancer from the San Francisco Ballet, a Bangladeshi-Muslim girl who fought an arranged marriage, and a Harvard Business School student to show diversity.
