The Row by Ashley and Mary-Kate Olsen and their Unforgettable Aquafresh Toothpaste
Famous actresses and designers, the Olsen twins, have joined the list of celebrities with iconic businesses. The Row is a jointly owned fashion brand that offers top-notch designs. They didn’t want their names attached to the brand, wanting the clothes to speak for themselves. It’s called The Row to shun celeb-related collections and picky women who buy clothes just because they are told it’s popular. This anonymous name is loosely derived from Savile Row, the home of British tailoring.
The Row’s collection has grown, rapidly filling a gap for American-everywoman daywear. The Row is definitely a change of industry from the twins’ younger years, but perhaps the most ridiculous venture was Mary-Kate and Ashley Aquafresh BubbleCool Toothpaste, released in 2003. The Olsen twins were 17 then, but the toothpaste had pictures of them as their younger selves to market to kids. They were involved in choosing the toothpaste flavor; it’s crystal clear that the toothpaste as a brand was overall terrible.
