S by Serena by Serena Williams
Serena Williams’ lifelong enthusiasm for design led her to attend fashion school between Grand Slam victories. Eventually, she established her clothing line, S by Serena, in 2018. She had the goal of empowering individuals to look and feel their best. Serena believes that jewelry and fashion are inextricably linked. She created her jewelry collection in 2019, inspired by strong, self-assured women and their life’s genuine milestones.
Serena Ventures, her venture capital firm, is affecting change in the financial investments sector by investing in firms that welcome diverse leadership and opportunity. She has also used her celebrity power in the media and entertainment industries, appearing in films, television shows, music videos, and other projects. Running a business while being a full-time athlete and mom shows the strength of Serena Williams.
