Goop This Smells Like My Vagina candle by Gwyneth Paltrow
In 2020, Gwyneth Paltrow’s brand Goop released a candle called “This Smells Like My Vagina.” As weird as it sounds, the candle was a big success, selling out hundreds of candles. But, still, does anyone really need a candle that smells like Gwyneth’s lady parts? Goop started from a weekly newsletter in Gwyneth’s kitchen in 2008 and has come a long way since. Goop is known to start difficult conversations, break taboos, and explore wellness, all from a stance of inquiry and non-judgment.
They don’t mind leading the charge—in other words, their mission is to “go first,” so you don’t have to. Their customers and fans warily take Goop’s advice, but once they’re hooked, it becomes a viral trend everyone’s talking about. Goop believes a fantastic wardrobe may be built from a few well-made staples that will last for years and reflect this in the styling stories. Their uniqueness is the carefully curated fashion shop, G. Label, and the monthly capsule collection fashion line. In a recent collab, Goop and Kourtney Kardashian’s Poosh have created a candle called “This Smells Like My Pooshy.”
