Sometimes the complaint does not come from a customer but from another brand
There are times when two different brands decide to give each other some constructive criticism, and they use social media platforms to do this. Take this exchange between the official Old Spice and Taco Bell Twitter accounts.
Of course, Taco Bell would not take it lying down. That is part of their brand, after all. Besides, the original comment was pretty nonsensical, so it was easily rebuffed. Yes, it is funny, but just know that these exchanges are usually planned out.
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