Amtrak California chose the wrong quote to promote its service
Publicity blunders can badly damage a company’s image and lead to a drop in sales. That is why it is important to have a good social media campaign that goes with their image. Amtrak California should consider a change in its strategy after this mistake.
Trains are famous for having a fixed route. Everyone expects them to follow the path that has been laid out. Believe us, no one wants a train to go off its tracks. In fact, if it happened, it would be a disaster.
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