The coffee cup of history holds the evolution of the Starbucks logo
Before arriving at its current, minimalist appearance, the Starbucks logo underwent several variations. The original logo from 1970 was brown and had the words “Coffee, Tea, Spices.” Starbucks removed many of the classic design components from its logo after realizing how strong and popular its brand had become.
While the original logo was also minimalist, the new one is considerably simpler. The green is far better than the original color and has been changed into something eye-catching and easy to distinguish. According to Starbucks, this new logo allows the brand to appeal to and connect with audiences all around the world.
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