These Iconic Logos Did Not Look Like This Before

Take a look at the Amazon logo

Over the years, the Amazon logo has undergone three changes, none of which has lasted very long. Nonetheless, the current logo is clever and delightful to look at. But it is difficult to believe they had a different logo before. Due to its simple design, it is something people will definitely remember.

Their original logo consisted of a capital A with a river shape within it. The third and current Amazon logo has some inventive components. This logo’s arrow starts with the “A” in “Amazon” and ends with the “Z.” It conveys the concept that Amazon offers everything “from A to Z.”