This is the new logo of the US Open
Since its creation more than two decades ago, the United States Open Tennis Championships logo has been modified only once. While the underlying visual metaphor has remained the same, its representation method has changed drastically. After a long period of using the same logo, the company’s leadership felt it was time for an update.
Their new logo is more straightforward and has a more vibrant color scheme. It becomes much more appealing to those who see it. They added a three-color system, with blue, white, and yellow as the primary colors. There were just two colors in the original color scheme, but there were more symbols.
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