These Iconic Logos Did Not Look Like This Before

The Comfort logo has gone through a lot of changes

The original Comfort Inn logo became a classic among all the hotel brands. It used a plump, rounded serif typeface that displayed the brand’s name. A stylized image of the setting sun could be seen above. The modification in the Comfort logo may not appear to be significant. However, from a designer’s perspective, it is.

Courtesy of Comfort suites

The visual brand identity was utterly redesigned. While the new design echoed the color palette and shapes of other Choice Hotels brands, the typography and symbol were modified. They chose a darker blue and turned the logo into an orange C, the first letter of their name.

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