These Iconic Logos Did Not Look Like This Before

Balmain Paris unveiled their new logo

Pierre Balmain created the French luxury couture house Balmain Paris in 1945. It has 16 mono-brand stores around the United States, including locations in New York City and Los Angeles. This company’s new logo was designed to bring their items a simpler and classy appearance. Even though they kept the same color scheme, they entirely redesigned the logo.

Courtesy of Balmain Paris

The new logo features a capital B and P, and it is combined with the firm name printed beneath it. Olivier Rousteing, the creative director of Balmain, has designed it. The simple new design incorporates these letters to form a single letter, a nod to Pierre Balmain, the brand’s creator, and Paris.

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