Yahoo! wanted its logo to be simple and modest
When Yahoo! initially launched, it had an intriguing name. Yahoo!, founded in 1994, was one of the first web portals and internet search engines. It is not well known that that Yahoo! stands for “Yet Another Hierarchical Officious Oracle.” For people looking for a search engine or an email provider, that whole sentence seemed quite complicated.
The decade 1990 was a different era, with big titles and colorful logos. Maybe that is why the company’s original humorous logo was replaced with a new design that everybody easily recognizes today. For the most part, the Yahoo! logo was designed in a serif font. Now, it uses a slightly modified san-serif font called “Yahoo font.”
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