Check out the logo of the International House of Pancakes
The IHOP logo, as simple as it is, is the result of a long journey from a nice picture to a simplistic yet meaningful logo. From elaborate, colorful emblems to the simplistic and welcoming symbol everybody knows today, the American restaurant chain’s visual identity has come a long way.
Throughout the years, five distinct versions of the famous brand’s symbol have been created, and the current one is radically different from those first launched. In 2015, IHOP unveiled a brand new and innovative logo design. Their most recent design preserves the existing typeface but adds a red line that forms a happy face.