These Iconic Logos Did Not Look Like This Before

Diet Coke has returned to the dynamic ribbon

Even the most well-known brands or businesses require rebranding from time to time. To maintain a modern image for clients, companies must create new logos and content. Diet Coke announced a complete redesign of its trademark packaging on December 25, 2017.

The new branding also incorporated a significantly modified version of the former logo. The “Diet” script is considerably smaller; “Diet” and “Coke” have a single color rather than two tones; the “k” and “e” in “Coke” are no longer connected, and serifs have been removed from the “k.” The finished product resembles the classic 1994 logo.