The story behind Dunkin’ Donuts’ logo
Dunkin’ Donuts, a multinational coffee and donut company based in the United States, debuted its original logo design in 1950. This was a crimson wordmark in a cursive script that looked like handwriting. This lasted until Dunkin’ Donuts’ mascot, Dunkie, appeared on the company’s emblem in 1955.
Dunkin’ Donuts has since become merely Dunkin’. The company established that it needed a rebranding to expand its offerings, despite keeping its original colors and design from the first logo. This variant was initially used in Massachusetts in 2018. The new brand name will eventually be implemented in all of the company’s international locations.
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