Kodak changed its logo every decade
In 1907, Kodak produced and adopted its initial logo for the first time. It was a lettermark with the Eastman Kodak Company’s initials on it, and there was a circle that enclosed the letters. This shape represented completion and authority. But although Kodak’s first logo was simple, it was well ahead of its time.
Even though the original logo was impressive, they needed to rebrand to adapt to the market. In 2016, the company attempted to resurrect its previous identity. As a result, it reintroduced the old Kodak logo, consisting solely of the letter K and red and yellow colors.
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