A Kit-Kat bar was bitten by a rat
Whoever said the order of the factors didn’t alter the product was obviously excluding food pictures from their hypothesis. Any person would agree that showing a picture of something that tastes good to a sweet tooth will make them hungry.
A photo of chocolate that has been bitten is not tempting anymore. The result of this equation is nothing but disappointment. This chocolate has been wasted, and it is a shame. It creates a mental picture of a mouse enjoying this Kit-Kat, which just causes a sense of disgust.
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