McDonald Sunglasses Happy Meal Toy
Imagine how upset kids who open up his box feel when they find sunglasses instead of a toy. Since when are sunglasses toys? The whole purpose of a toy is to play with it, and you couldn’t play with these sunglasses. The McDonald’s Sunglasses looked horrible and creepy and were not a trendy fashion statement. The company expected the little kids to be walking advertisements.
This “toy” wasn’t a toy at all but a subtle attempt to use customers to market the McDonald’s brand. This witty marketing strategy was used in the 80s and 90s when Camp McDonaldland was the center of promoting Happy Meals.
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