Toothbrush and Toothpaste are not Toys
You need strong, healthy teeth to eat. Therefore, McDonald’s thought a toothbrush and toothpaste would be an excellent idea for a Happy Meal toy. The only problem: a toothbrush and toothpaste is not a toy.
McDonald’s started this promotion in 1983, but it didn’t matter because no kid considered a toothbrush and toothpaste to be toys. They thought encouraging kids to brush their teeth would be a smart marketing tactic, but it was not received well by the young customers.
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