Before the release of Despicable Me 2, Chiquita Banana created more than half a billion stickers featuring Minions for their products
Chiquita Brands International, formerly known as Chiquita Brands International Inc., is an American producer and distributor of bananas and other food products. The company operates under several subsidiary brand names like the popular Chiquita brand and is the number one distributor of bananas to families in the United States.
They came to a mutual agreement regarding the Minions merchandise. The company developed a brand alliance and promotional marketing campaign that will see over 600 million Chiquita bananas featuring stickers with Minions characters. This strategy was developed by ATOM Marketing and yielded over US$500 million.