Jersey Mike’s is a beloved sub sandwich chain known for its fresh ingredients and distinct East Coast vibe. But behind the familiar face of the brand, there are some quirky and lesser-known facts that might surprise even the most dedicated fans. From its origins as a pizzeria to its world record-setting feats, there’s plenty more to discover about this beloved sandwich shop. Whether you’re a die-hard fan or a curious newcomer, these weird facts about Jersey Mike’s add an extra layer of intrigue to your next sub sandwich experience. Here’s a look at ten weird and fascinating tidbits about Jersey Mike’s that you probably didn’t know:
A Pizza Twist in the Beginning
Fact: Before Jersey Mike’s was known for its subs, it was originally a pizza place.
Details: Founded in 1956, Jersey Mike’s started as a small pizzeria in Point Pleasant, New Jersey. It wasn’t until 1971 that the founder, Peter Cancro, transitioned the business to focus on submarine sandwiches, leading to the chain we know today.
The Origin of the Name
Fact: The name “Jersey Mike’s” is inspired by a local tradition.
Details: The “Mike” in Jersey Mike’s refers to Mike, the original owner and founder. The “Jersey” part of the name is a nod to the New Jersey roots of the brand, reflecting its East Coast origins.
Submarine Sandwiches for Charity
Fact: Jersey Mike’s holds an annual “Month of Giving” campaign.
Details: Each March, Jersey Mike’s runs a campaign where 100% of the proceeds from sales on a specific day are donated to a charity or local cause. This initiative has raised millions for various organizations over the years.
A Unique Cooking Technique
Fact: The chain uses a special baking process for its bread.
Details: Jersey Mike’s bakes its bread daily in each location using a proprietary recipe. The baking process ensures a distinctive, freshly baked taste that’s a key part of their sub sandwiches.
The “Mike’s Way” Secret
Fact: “Mike’s Way” is a special way to make your sub.
Details: When you order a sub “Mike’s Way,” it means your sandwich will be topped with lettuce, tomatoes, onions, and the signature red wine vinegar and olive oil blend. This method adds a unique flavor profile that’s become a signature of the chain.
A Record-Breaking Sub
Fact: Jersey Mike’s once created the world’s longest sub sandwich.
Details: In 2016, Jersey Mike’s set a Guinness World Record for the longest sub sandwich. Measuring over 500 feet, the colossal sub was made to celebrate their anniversary and showcase their commitment to fresh, quality ingredients.
An Unusual Menu Item
Fact: Jersey Mike’s once offered a “Lobster Sub” as a seasonal menu item.
Details: To attract seafood lovers and add a coastal twist, Jersey Mike’s introduced a limited-time Lobster Sub featuring real lobster meat. This special item was a nod to their New Jersey roots and the region’s love for seafood.
Celebrity Endorsements
Fact: Jersey Mike’s has attracted the attention of several celebrities.
Details: Over the years, various celebrities, including NFL players and TV personalities, have publicly endorsed Jersey Mike’s. Their endorsement often involves social media posts and promotional events, highlighting the brand’s appeal beyond the average consumer.
A Fast-Growing Franchise
Fact: Jersey Mike’s is one of the fastest-growing fast-casual chains in the U.S.
Details: Since its shift from pizza to subs, Jersey Mike’s has experienced rapid growth. The chain, which started with a single location, now boasts over 2,000 stores nationwide and continues to expand aggressively.
A Commitment to Community
Fact: The company places a strong emphasis on local community involvement.
Details: Each Jersey Mike’s location is encouraged to engage with its local community through various activities and sponsorships. From supporting local sports teams to participating in community events, Jersey Mike’s focuses on building strong ties with its neighborhoods.
